> For the complete documentation index, see [llms.txt](https://docs.zellify.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.zellify.app/platform-introduction/funnel-builder.md).
# Funnel Builder
Build and optimize web onboarding funnels without writing code.
The Funnel Builder is the core product of Zellify.
It allows you to create web-based onboarding flows without writing code. Funnels are built visually and can be managed by engineers, designers, and marketers working together in the same workspace. This makes it possible to create a scalable web acquisition and monetization channel without relying on separate tools.
The Funnel Builder is designed to be fast to learn while still supporting advanced use cases. You can recreate existing onboarding flows or build entirely new ones from scratch. Features such as the Flow System and Variables enable deep personalization and dynamic routing based on user behavior.
***
### Creating a Funnel
To create your first funnel, go to:
Dashboard → Funnels\
Click **Create** in the top-right corner. Enter a name for the funnel, then confirm. You will be taken directly into the Funnel Builder, where you can start building pages and configuring the flow.
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### Funnel Overview and Analytics
From the Funnels page, you can view analytics for each funnel by clicking **Check Analytics**.
Funnel analytics include:
* Revenue
* Number of conversions
* Conversion rate
* Total visits
You can also view detailed conversion data for each page in the funnel. This makes it easy to identify underperforming pages and optimize them. At the bottom of the analytics view, you can see which products generate the most revenue within the funnel.
### Understanding Funnel Data
Funnel analytics show aggregated data from all campaigns and experiments connected to the funnel.
This view is intended for understanding overall funnel performance. If you want to analyze how a specific audience or campaign performs, you should view analytics from the corresponding campaign or experiment instead.
***
### Managing Funnels
From the Funnels page, you can also manage existing funnels.
Available actions include:
* Duplicating a funnel
* Accessing funnel settings
* Opening analytics
To duplicate a funnel, click the three-dot menu in the top-right corner of the funnel card and select the duplicate option.
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