Downselling is used to recover users who hesitate or drop off on the paywall.
If a user opens the payment form but closes it without completing the purchase, downselling allows you to present a final, lower-friction offer. This helps increase overall conversion rates and recover revenue that would otherwise be lost.
***
### How Downselling Works
Downselling is triggered when a user closes the payment form without purchasing.
When this happens, Zellify can automatically route the user to a different page in the funnel. This page typically contains a discounted offer presented as a final attempt to convert the user.
A common setup is to:
* Show a standard paywall first
* Detect when the user exits the payment form
* Redirect the user to a second paywall with a higher discount
* Display a final offer popup on that page
***
### Required Components
Downselling relies on two components:
* Subscription Plan Card using **Present in Popup** mode
* Final Offer component
The Subscription Plan Card must open the payment form in a popup. The Final Offer component is used on the downsell page to present a discounted offer in a popup.
***
### Funnel Structure
A typical downsell funnel includes:
* An initial paywall with standard pricing
* A second paywall with discounted pricing
* A Final Offer popup enabled on the discounted paywall
All routing logic is handled through the Flow System.
***
### Configuration Steps
To configure downselling:
1. Open the original paywall page.
2. Select the Subscription Plan Card component.
3. Enable **Navigate on Payment Exit**.
Next, configure the flow:
5. Open the Flow page.
6. Add a condition after the original paywall.
7. Select the original paywall page as the source.
8. Choose the **paymentExited** property.
9. Set the operator to **Equals** and the value to **true**.
10. Select the downsell page as the destination.
Once configured, users who close the payment popup are automatically routed to the discounted paywall.
***
### Final Offer Behavior
On the downsell page, the Final Offer component displays a popup with a discounted product.
This popup is shown immediately when the page loads and acts as the final attempt to convert the user.
***
### When to Use Downselling
Downselling is especially effective when:
* Users show high intent but hesitate at checkout
* You want to offer time-limited or discounted pricing
* You want to maximize conversions without changing the main paywall
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