Downselling
Downselling is used to recover users who hesitate or drop off on the paywall.
If a user opens the payment form but closes it without completing the purchase, downselling allows you to present a final, lower-friction offer. This helps increase overall conversion rates and recover revenue that would otherwise be lost.
How Downselling Works
Downselling is triggered when a user closes the payment form without purchasing.
When this happens, Zellify can automatically route the user to a different page in the funnel. This page typically contains a discounted offer presented as a final attempt to convert the user.
A common setup is to:
Show a standard paywall first
Detect when the user exits the payment form
Redirect the user to a second paywall with a higher discount
Display a final offer popup on that page
Required Components
Downselling relies on two components:
Subscription Plan Card using Present in Popup mode
Final Offer component
The Subscription Plan Card must open the payment form in a popup. The Final Offer component is used on the downsell page to present a discounted offer in a popup.
Funnel Structure
A typical downsell funnel includes:
An initial paywall with standard pricing
A second paywall with discounted pricing
A Final Offer popup enabled on the discounted paywall
All routing logic is handled through the Flow System.
Configuration Steps
To configure downselling:
Open the original paywall page.
Select the Subscription Plan Card component.
Enable Navigate on Payment Exit.
Choose the page the user should be sent to if they close the payment form.
Next, configure the flow:
Open the Flow page.
Add a condition after the original paywall.
Select the original paywall page as the source.
Choose the paymentExited property.
Set the operator to Equals and the value to true.
Select the downsell page as the destination.
Once configured, users who close the payment popup are automatically routed to the discounted paywall.
Final Offer Behavior
On the downsell page, the Final Offer component displays a popup with a discounted product.
This popup is shown immediately when the page loads and acts as the final attempt to convert the user.
When to Use Downselling
Downselling is especially effective when:
Users show high intent but hesitate at checkout
You want to offer time-limited or discounted pricing
You want to maximize conversions without changing the main paywall
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