Google Tag Manager
Connect your Web2App platform with Google Tag Manager for attribution and conversion tracking
Google Tag Manager Setup
Google Tag Manager (GTM) is the recommended way to manage all your tracking codes. It allows you to deploy and update tags without modifying your website code.
Why use GTM? It's faster, more reliable, and gives you better control over when and how your tracking codes fire. Over 30% of websites use tag managers, with GTM having 94% market share.
Access Google Tag Manager
Go to Google Tag Manager and sign in with your Google account.
Create Account and Container
Click Create Account
Enter your company name as Account Name
Choose your country
Enter your website domain as Container name
Select Web as the target platform
Click Create
Accept Terms of Service
Review and accept the Google Tag Manager Terms of Service.
Get GTM Container ID
After creating your container, you'll see the GTM Container ID:
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-XXXXXXX');</script>
<!-- End Google Tag Manager -->Copy the "GTM-XXXXXXX".
Troubleshooting Common Issues
Container not loading? Make sure you've published at least one version of your container. Unpublished containers return 400 errors.
Common Problems:
GTM debugger not appearing - Check if GTM code is properly installed and published
Tags not firing - Verify triggers are configured correctly in Preview mode
Duplicate tracking - Remove any hard-coded tracking scripts when using GTM
Slow page loading - Limit tags firing on page load, use event-based triggers instead
Need help with advanced GTM setup? Our team can help you implement custom tracking for your specific needs. Contact support for assistance.
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