TikTok Pixel

Connect your Web2App platform with TikTok Pixel for attribution and conversion tracking

Overview

TikTok Pixel helps you measure the effectiveness of your Web2App campaigns by tracking user actions on your website after they click your TikTok tracking links.

Getting Your TikTok Pixel ID

1

Log in to your TikTok Ads Manager account

2

Navigate to Tools in the top menu and select Events

3

Click Connect Data Sources to start the setup process

4

Select Web as your data source and click Next

5

Choose Manual Setup and select TikTok Pixel

6

Enter a descriptive name (e.g., "Website Tracking Pixel") and click Create

7

Go to Data Sources in the left sidebar and copy your Pixel ID

Your Pixel ID looks like this: C9BF7E47C13B684D24D71A71E5FE068F

Important: Keep your Pixel ID secure and only share it with trusted team members who need access to your tracking data.

Using TikTok Pixel with Web2App Tracking Links

Adding UTM Parameters

When creating your Web2App tracking links, include TikTok-specific UTM parameters:

https://yourwebsite.com/product?utm_source=tiktok&utm_medium=cpc&utm_campaign=holiday_sale&utm_content=video_ad_1

TikTok Dynamic UTM Parameters

TikTok Ads Manager supports dynamic macros that automatically populate:

https://yourwebsite.com/product?utm_source=tiktok&utm_medium=cpc&utm_campaign=__CAMPAIGN_NAME__&utm_content=__CID_NAME__

Available TikTok macros:

• __CAMPAIGN_NAME__ - Campaign name

• __CAMPAIGN_ID__ - Campaign ID

• __AID_NAME__ - Ad Group name

• __AID__ - Ad Group ID

• __CID_NAME__ - Creative name

• __CID__ - Creative ID

• __PLACEMENT__ - Placement type (TikTok, Pangle)

Automatic UTM Parameters

Enable TikTok's automatic UTM feature to automatically add tracking parameters:

1. In TikTok Ads Manager, enable Automatic UTM Parameters

2. TikTok will automatically add utm_source=tiktok and utm_medium=cpc

3. Add your custom campaign and content parameters

Attribution and Measurement

Attribution Windows

TikTok Pixel tracks conversions using these windows:

• 7-day click: Conversions within 7 days of ad click

• 1-day view: Conversions within 1 day of ad view

• Cross-device tracking: Links actions across devices

Standard Events Tracking

TikTok Pixel automatically tracks key events when properly configured:

• ViewContent - Product/content page views

• AddToCart - Items added to shopping cart

• CompletePayment - Purchase completions

• CompleteRegistration - Account registrations

• SubmitForm - Form submissions

Configuring in Web2App Platform

1. Add Pixel ID: Enter your TikTok Pixel ID in your Web2App campaign settings

2. Enable Auto UTM: Turn on automatic UTM parameter addition in TikTok Ads Manager

3. Set Custom Parameters: Configure campaign-specific UTM parameters for detailed tracking

4. Monitor Performance: Use TikTok's attribution data to optimize your campaigns

Best Practices for Web2App

• Use TikTok's automatic UTM feature to ensure consistent tracking

• Include the TikTok Pixel ID in all your Web2App tracking configurations

• Use descriptive campaign names that match your Web2App campaign structure

• Test your tracking links before launching campaigns

• Monitor TikTok Events Manager regularly for attribution insights

• Combine TikTok Pixel data with your platform's analytics for comprehensive reporting