Campaigns

Track exactly where your users are coming from with campaign attribution. Whether you're running ads on multiple platforms or testing different creatives, campaigns give you accurate attribution for e

What are Campaigns?

Campaigns allow you to track exactly where your users are coming from. Whether you're running ads on multiple platforms or testing different creatives, campaigns give you accurate attribution for every visit, signup, and conversion—so you can double down on what works.

Here’s how it works:

• You create a campaign in Zellify

• Assign it to a specific funnel or an A/B test

• Drive traffic through the campaign link

• Zellify then attributes every visit, customer, and payment to that campaign

We recommend creating one campaign per ad source or creative, so you can measure and compare performance precisely.

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Purpose and Benefits

Campaigns are designed to:

• Track exactly where users come from

• Attribute performance with 100% accuracy

• Identify which campaigns, ads, or channels convert best

Campaigns are essential if you're scaling paid acquisition or testing multiple sources of traffic.

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Creating a Campaign

To create a new campaign:

1. Go to the Campaigns tab in the main dashboard

2. You'll see a table with all of your campaigns (or an empty table if you're just starting)

3. Click "Create Campaign" in the top-right corner

Campaign Setup Flow

In the creation flow, you’ll be able to:

• Name your campaign

• Select the destination type:

  • A specific funnel

  • Or an A/B test

• Optionally, set UTM parameters:

  • utm_source

  • utm_medium

  • utm_campaign

These will appear in your analytics and can be used to pass data into external tracking tools (like Google Analytics or Meta Ads).

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Campaign Analytics

Once your campaign is live, click on it in the table to view performance data, including:

• Revenue generated from the campaign

• Number of visits to the funnel/test

• New customers acquired

• Campaign conversion rate

• Top 3 subscriptions purchased through the campaign

This data helps you quickly identify which sources are delivering the most value.

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Editing a Campaign

Zellify campaigns are fully editable—even after launch.

You can:

• Update the campaign name

• Change the destination (switch from A/B test to funnel, for example)

• Adjust UTM parameters

• Reuse a campaign link without breaking your live ads

If you're running traffic to an A/B test and find a winning funnel, just edit the campaign to point to the winning funnel—without needing to update your ads.

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Sharing the Campaign Link

Once your campaign is created:

• Open the campaign from the table

• Click "Copy Campaign Link" in the top-right corner

• Use this link in your ad campaigns, emails, or any external source

This is the production link users will land on. It automatically tracks all data back to the campaign you've set up.