Klaviyo

Capture email leads from your funnels and sync them directly to Klaviyo for email marketing.

The Klaviyo integration allows you to automatically send user emails, funnel behavior, and purchase events to your Klaviyo account.

Once enabled, Zellify allows you to:

• Capture leads from your funnels and add them to Klaviyo lists

• Retarget users who drop off at the paywall

• Send personalized offers to users who didn’t purchase

• Segment audiences based on quiz answers and funnel behavior

• Trigger automated flows based on funnel and checkout events

If you use Klaviyo for email marketing, this integration ensures every lead captured in your funnels is automatically available for retargeting and automation.

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Enabling the Integration

To enable Klaviyo:

Dashboard → Settings → Integrations https://dash.zellify.app/settings?tab=integrations

1. Locate Klaviyo

2. Toggle the integration on

3. Enter your Klaviyo Public API Key (Site ID)

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Finding Your Klaviyo Public API Key

To find your API key in Klaviyo:

1. Go to your Klaviyo Dashboard

2. Navigate to Settings → Account → API Keys

3. Locate your Public API Key (Site ID)

4. Copy the key

5. Paste it into Zellify

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Syncing Leads to a Klaviyo List

The primary use case for this integration is syncing email leads from your funnels directly into a Klaviyo list.

To enable list syncing:

1. Open a Campaign in the Zellify dashboard

2. Go to Campaign Settings

3. Toggle on Sync email leads to Klaviyo

4. Enter your Klaviyo List ID

When a user submits their email in that campaign’s funnel, they are automatically subscribed to the specified Klaviyo list.

This is configured per campaign, allowing you to route leads from different funnels into different Klaviyo lists.

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What Happens When an Email Is Captured

When a user provides their email in a funnel, Zellify:

• Creates or updates a Klaviyo profile using the user’s email

• Enriches the profile with available location data (country, city, region)

• Subscribes the user to the configured Klaviyo list (if enabled)

• Sends a Signed Up event to Klaviyo with funnel context

From there, you can:

• Trigger flows based on the Signed Up event

• Target the synced list in campaigns

• Segment users based on funnel behavior

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Retargeting Non-Purchasers

A common use case is retargeting users who provided their email but did not complete a purchase.

Zellify sends checkout and payment events to Klaviyo, including:

• Started Checkout — The user saw the payment form

• Placed Order — The user completed a purchase

Using these events, you can build a Klaviyo flow that:

1. Triggers on Signed Up

2. Waits a defined period

3. Checks whether Placed Order has occurred

4. If not, sends a follow-up email

This allows you to recover users who dropped off at the paywall automatically.

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Funnel Answers as Profile Properties

When a user completes a funnel page, their answers are synced to their Klaviyo profile as properties.

This allows you to:

• Segment users based on quiz or survey responses

• Personalize email content using profile properties

• Build targeted audiences based on specific answers

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Events Sent to Klaviyo

Zellify sends the following events to Klaviyo:

Funnel Event	Klaviyo Event Name
Page view	Viewed Page
Lead	Lead Captured
Page completed	Completed Page
Email captured	Signed Up
Checkout presented	Started Checkout
Payment method added	Added Payment Method
Payment succeeded	Placed Order
Trial started	Started Trial
Subscription started	Started Subscription

These events can be used as:

• Triggers in Klaviyo flows

• Conditions in segments

• Filters for targeted campaigns