Attribution

This section explains how Zellify integrates with ad and analytics platforms for attribution and conversion tracking. You can manage client-side tags via Google Tag Manager, and optionally send server-side events for improved signal quality.

• Google Tag Manager: Centralize and manage tracking tags

• Meta Pixel: Client-side tracking for Meta campaigns

• Meta Conversions API (CAPI): Server-side events to improve attribution

• TikTok Pixel: Client-side tracking for TikTok campaigns

For payment-related events, see Reference → Webhooks → Payment Events. Webhook payloads include fields like fbp and fbc when available to help improve attribution.