Meta Pixel

Connect your Zellify campaigns with Meta Pixel for attribution and conversion tracking.

Get your Pixel (Dataset) ID

1. Log in to Meta Business Manager

2. Open Events Manager

3. Click Connect Data Sources → Web

4. Choose Meta Pixel and click Connect

5. Name it (e.g., "My Website Pixel") and click Create

6. Copy your Pixel ID (Dataset ID), e.g., 123456789012345

Meta has transitioned to Dataset IDs. Your Pixel ID is now technically a Dataset ID; functionality remains the same.

Using Meta Pixel with Zellify

Where: Dashboard → Campaign → Create Campaign → Campaign Attribution

1. Fill "Meta Pixel ID" with your Pixel ID

2. Keep "Enable Meta Conversions API" OFF

3. Create Campaign and use the generated link

Optional for testing:

• Append ?meta_pixel_id=YOUR_PIXEL_ID to your funnel URL

What events fire (Browser only)

• PageView: automatically when the funnel page loads

• CompleteRegistration: right after a successful signup (email or Google)

• InitiateCheckout: when the user starts checkout (if your funnel enables it)

Tips

• You can add CAPI later for higher match quality and resilience

• Monitor Events Manager to confirm events and diagnose discrepancies