Meta Conversions API

Meta CAPI sends conversion events from our server directly to Meta. It’s more reliable than browser tracking and works even with ad blockers.

What you need

• Meta Pixel ID

• Meta CAPI Access Token (from Meta Events Manager → Data Sources → your Pixel → Settings)

Where to add them

• go to your organization’s Campaign settings and paste both values, then save.

Configure per campaign

Where: Dashboard → Campaign → Create Campaign

1. Fill General

• Campaign Name

• Destination Type: choose Funnel or A/B Testing

• Select Destination

1. Open Campaign Attribution

• Meta Pixel ID: paste your Pixel ID (recommended for better matching)

• Toggle Enable Meta Conversions API: turn it ON

• Meta CAPI Access Token: paste the token from Meta Events Manager

• Meta CAPI Test Event Code: optional, for testing in Events Manager

1. Save

• Click Create Campaign. Your campaign will now carry the Meta CAPI config.

Which events we send (server-side) and when

• CompleteRegistration: sent right after a user successfully signs up

• Purchase: sent after a successful payment (includes value, currency, and order ID)

• Subscribe / StartTrial: sent when a subscription or trial begins

What data is included (privacy-safe)

• Matching data: IP, User-Agent, hashed email/phone, hashed external_id (customer ID), and Facebook cookies (fbc/fbp) if available

• Event details: value, currency, order_id or plan name when relevant

If you enable CAPI but don’t add an Access Token, no server events will be sent. Treat your Access Token like a password: store it securely and rotate periodically.

Get your Access Token

1. Open Meta Events Manager

2. Select your data source (Pixel)

3. Go to Settings

4. Scroll to Conversions API

5. Under Set up manually, click Generate Access Token

6. Copy the token and paste it into Quiz Builder (Tracking settings or Campaign Attribution)

How to verify it works

• Go to Meta Events Manager → Test Events (or Overview/Diagnostics)

• If you set a Test Event Code, keep that tab open

• Do a test flow in your funnel (visit, signup, checkout, purchase)

• You should see Server events (CompleteRegistration, Purchase, etc.) appear shortly

Tips

• Adding a Meta Pixel ID is optional but recommended to boost match quality (fbc/fbp cookies)

• Works for both Funnel and A/B Testing destinations; no extra coding needed

• For best match rates, let the system capture fbc/fbp cookies (automatic if a Pixel is present; CAPI still works without them)