Mailchimp

Automatically capture user emails and campaign attribution from your funnels into Mailchimp

How It Works

• User interacts with your funnel The user enters their email during the flow.

• Automatic Mailchimp sync Email is added to the Mailchimp audience specified in your campaign. Profile is tagged with conversion_status: unconverted.

• Conversion tracking When the user completes a purchase, their status updates to converted.

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Setup Process

1) Connect your Mailchimp account

• Go to Settings → Integrations in your Zellify dashboard

• Click Connect next to Mailchimp

• Enter your:

  • Mailchimp API Key

  • Mailchimp Server Prefix (e.g. us16)

Where to find these in Mailchimp:

• API Key: In your Mailchimp dashboard, go to Account → Extras → API Keys.

• Server Prefix: This is the part before .api.mailchimp.com in your API URL (e.g., us16).

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2) API key validation

Zellify validates your key by:

• Testing connectivity to the Mailchimp API

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3) Configure Mailchimp Audience ID in campaigns (Required)

For each campaign, specify which Mailchimp audience receives emails:

• Navigate to Tracking Links

• Create or edit a campaign

• In Integrations, enter your Mailchimp Audience ID

• Save the campaign

Where to find your Audience ID in Mailchimp:

• Go to Audience → All contacts → More Options → Audience settings

• Under Audience name and defaults, find your Audience ID.

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4) Campaign assignment

Once steps 1–3 are complete, emails are automatically added to the specified Mailchimp audience when users:

• Interact with campaign tracking links and Authenticate through your funnel

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Features

• Automatic email collection Emails are collected on manual entry.

• Deduplication Mailchimp handles duplicate prevention automatically.

• Conversion tracking

  • Status management: unconverted → converted

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Profile Data Structure

When emails are added to Mailchimp, contacts are tagged as:

{
  "email": "[email protected]",
  "tags": ["conversion_status: unconverted"],
}

After conversion:

{
  "tags": ["conversion_status: converted"],
}

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Integration Points

• Add Email to Audience: triggered on funnel login or email entry.

• Update Conversion Status: triggered on purchase event.

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Error Handling

The Mailchimp integration is designed to be non-blocking:

• Failed API calls don’t interrupt funnel flows

• Invalid API keys detected during validation